make legal services visible, understandable and accessible? With strategic content, smart campaigns and a strong brand identity, la-on grows into a reference within the legal profession and debt collection.
la-on is not a classic law firm. Their mission is to reform the legal sector with a manageable cost model for SMEs and entrepreneurs. As specialists in collections, they want to get rid of the unpredictability and non-transparency that so often accompany legal proceedings. Their ambition is clear: to make legal work accessible, both substantively and financially.
Although their vision was strong, it was not reflected in their digital communications. Their social media presence was limited, branding had little follow-through, and the whole thing lacked structure. They came knocking to boost a video through ads. But it became immediately clear that one campaign would accomplish nothing without a broader vision. What they needed was not a temporary solution, but an overall project that would streamline and strengthen all their communications.
Instead of betting on one separate project, we guided la-on into a strategic partnership. We laid the foundations for their digital growth and worked out a long-term vision. In doing so, we focused on three central goals: brand reinforcement, consistent communication and lead generation. By connecting all the pieces of the puzzle - from branding to community management - we built a digital ecosystem that is not only visible, but also works.
“A wolf is smart, sharp and loyal. It senses its surroundings perfectly and strikes at the right moment. At Rebel agency, we work the same way. When you belong to the wolf pack, you get a partner who is always by your side. Because once in the pack, always in the pack.”
On social media, we had a lot of work to do. Where previously CEOs mainly posted on LinkedIn, we made the shift to brand-oriented communication. We developed a full content plan, focusing on the target audience - entrepreneurs and CFOs. Each post was strategically structured: legal advice, insights, testimonials, behind-the-scenes, and sector-specific tips alternate.
On LinkedIn, we position la-on as experts within their niche. On Instagram and Facebook, the emphasis is more on accessibility, brand experience and employer branding. Via stories, reels and posts, we visualise the internal culture and show their approach in a visual way. Their Google profile also became more active: we optimised the info, focused on regular updates, and followed up reviews proactively.
We also launched a series of newsletters to structurally strengthen the community. In these, we link legal tips to client cases and new services. Everything is written in a recognisable tone of voice and supported by visual formats from the branding. This combination of organic posts, e-mail flows and community interaction results in stronger involvement, better recognition and higher conversion.
In addition to organic reach, we bet heavily on performance marketing. On the basis of an elaborated funnel we build campaigns that give the right signal for each target group. We use Google Ads for legally relevant search terms, Meta Ads for range and retargeting, and LinkedIn Ads For B2B targeting on CFOs and decision makers.
Each campaign is built around clear goals: more range, more website visitors, or generating qualified leads. Thanks to thorough analysis, weekly optimisation and remarketing we converted clicks into customers. This also resulted in a marked increase in quality leads and better customer retention.
“What we do is complex. But Rebel Agency succeeds in making it clear AND bringing it out in a way that works. They help us not only to be visible, but especially to stay relevant, for clients of today and tomorrow.”
Team la-on
