Outreach without results sucks. Many brands are visible, but too few actually make the most of it. Performance marketing isn’t about likes, views or clicks for the sake of clicks. It’s about impact that shows up in the figures. At Rebel Agency, we build targeted campaigns Google, Meta, TikTok and LinkedIn with one clear focus: more leads, more sales, more job applications or more concrete actions. From SEA From display advertising to retargeting and boosting social media posts: every tool is used strategically.
Our strength lies in the combination of data, creativity and common sense. We build advertisements that stand out, but above all, to do what they have to do: find the right people reach and encourage action. No run-of-the-mill campaigns that get lost in the crowd, but messages that stick. Whether it’s lead forms, recruitment campaigns, e-commerce conversions or local visibility, we ensure your business reaches the people who really matter.
That’s why we never just start advertising straight away. We delve into your target audience, your offering, your market, your budget, your objectives and the customer journey. Based on this, we determine which channels, formats and messages have the greatest potential. No one-off campaigns No direction, no budget that vanishes into the black hole of “we’ll see”. Instead, a performance-based approach that fits within your broader marketing strategy.
Tracking is essential in this regard. Because if you don’t measure what’s happening, you can’t improve. We ensure that campaigns are properly tracked using, amongst other things, pixels, conversion tracking, events, forms, UTMs and reports. This way, you not only know how many people you’re reaching, but, more importantly, what they’re doing: clicking, making enquiries, buying, applying for jobs or dropping out. To measure is to know. Optimisation is win.
For us, lead generation means more than just sales. We also run campaigns for companies looking to recruit new staff. Employer branding plays a key role in our performance marketing strategy. Through clever campaigns, we not only attract attention but also recruit talent that’s a good fit for your business, culture and ambitions. After all, good employees don’t just fall from the sky. You have to visible, credible and attractive be.
We contribute ideas on landing pages, sign-up flows, social proof, retargeting, email campaigns and automated follow-ups. Everything must work together seamlessly, from the first click to the actual conversion. Performance marketing at Rebel Agency means measurable growth with a human touch. No empty promises, no standard formulas. Just campaigns that work, surprise and drive things forward.
But lead generation doesn’t stop at paid adverts. It can also be achieved through organic social media we work specifically to build trust, brand recognition and interest. By consistently sharing valuable content, your brand becomes visible to people who may not be buying today, but who will be ready to get in touch tomorrow. No random posts just for the sake of “putting something online”, but content that plays a clear role in your growth.
That is why we do not view social media as individual posts, but as a a strategic channel within your overall lead generation strategy. We create content that informs, inspires, persuades and motivates. This includes case studies, customer stories, behind-the-scenes content, expert articles, reviews, Reels and clear calls to action. In this way, we ensure that our followers are not merely passive observers, but prospective customers who know why they want to work with you.
Performance marketing is all about measurable results. It’s not about likes, views or clicks for the sake of clicks, but about concrete actions such as leads, sales, job applications, enquiries or bookings. At Rebel Agency, we build campaigns with one clear focus: impact that you can see in the figures. Visibility is great, but results are better.
Traditional advertising often focuses primarily on reach and visibility. Performance marketing looks beyond that and examines what that visibility actually delivers. We measure, analyse and optimise campaigns so that your budget is used more effectively. In this way, we base our decisions not on gut feeling, but on data, behaviour and results.
We run campaigns on platforms including Google, Meta, TikTok and LinkedIn. Depending on your target audience, budget, offering and objectives, we determine which channels offer the greatest potential. Not every channel is equally suitable for every business. That is why we take a bespoke approach to our campaigns.
Google Ads is particularly effective when people are actively searching for a product, service or solution. You reach people at the very moment they are already showing an interest. This makes Google an attractive option for lead generation, local visibility, sales, requests for quotes and services with a clear search intent. It’s therefore ideal when demand already exists and you want to capitalise on it.
Meta Ads, via Facebook and Instagram, are highly effective at generating demand and visually convincing target audiences. This channel works well for brand awareness, retargeting, lead forms, promotions, events, local campaigns and brands that can communicate effectively through visuals. You reach people who may not yet be actively searching, but who may well be interested. In this way, you build both brand recognition and drive action.
TikTok Ads are a good option if you want to grab people’s attention quickly with creative, recognisable videos. The platform works well for brands that dare to stand out and want to reach an audience that’s keen on entertainment, trends and short-form content. TikTok requires a different approach to traditional advertising. The content must feel authentic; otherwise, people will simply scroll past it.
LinkedIn Ads are particularly effective for B2B, business lead generation, employer branding and establishing yourself as an expert. You can target audiences by job role, sector, company size and professional interests. The channel is often more expensive than other platforms, but it’s worth considering if your target audience is very specific and business-oriented. LinkedIn can be particularly valuable for services, recruitment and thought leadership.
Tracking ensures that you know exactly what your campaigns are delivering. Without proper measurement, you might see clicks and reach, but not the actions that result from them. We track performance using pixels, conversion tracking, events, forms, UTM parameters and reports. This makes it clear what’s working, what could be improved and where your budget is delivering the best return.
We measure the actions that are relevant to your objective. These may include reach, clicks, conversions, leads, cost per result, quality of enquiries, form submissions, purchases, job applications or other key actions. Not every metric is equally valuable. So we don’t just look at the figures, but focus primarily on what those figures mean.
Paid campaigns can quickly generate traffic, visibility and data. Achieving strong results usually requires optimisation, as we test which target audiences, visuals, copy, landing pages and budget allocations work best. Performance marketing isn’t something you simply switch on and then forget about. It’s about measuring, learning, adjusting and improving.
Not always, but the budget does need to be in line with your objectives. A larger budget offers more testing options and faster data, but even with a more limited budget, you can get off to a focused start. It is important that the budget, expectations and desired results are realistically aligned. We’ll ensure your budget doesn’t get wasted on a “we’ll see how it goes” approach.
Yes, lead generation works not only for customer acquisition, but also for recruitment. Through employer branding and targeted campaigns, we help companies raise their profile amongst people who are a good fit for their culture, vacancies and ambitions. Good employees don’t just fall from the sky. You have to win over talent, too.
A click doesn’t necessarily mean a customer or a candidate. That’s why we work with you to develop landing pages, forms, social proof, retargeting, email flows and automated follow-ups. The entire flow must be just right, from the advert to the conversion. Performance marketing only really works when everything after the click is done properly too.
Yes, we can analyse and improve existing campaigns. We look at targeting, budget, tracking, adverts, landing pages, conversions and reporting. Sometimes the greatest gains aren’t achieved by increasing the budget, but by managing the campaign more effectively. We identify where the campaign is currently missing out on opportunities.
The cost of performance marketing depends on the channels, the number of campaigns, the complexity, the advertising budget and the monitoring required. In addition to the management fee, a media budget is usually also required for the platforms themselves. We’ll work with you to assess what’s realistic for your objectives. We’ll then develop a strategy that suits your budget and stage of growth.
Rebel Agency doesn’t view campaigns in isolation from your brand, website, content and follow-up. An advert only really works when everything behind it is right. We combine data, creativity and common sense to make campaigns smarter. Not your average campaign.
