Email marketing remains one of the most powerful channels in your marketing mix. That is, if you use it wisely. No spam, no generic newsletter sent to everyone at the same time, but relevant communication at the right time. At Rebel Agency, we build email campaigns and automations which are read because they are based on your target audience, your objectives and the stage your customer is at.
We make newsletters, welcome flows, follow-up sequences, win-back campaigns, seasonal emails and automated triggers. Think of an abandoned shopping basket, a birthday email, a follow-up after an enquiry, or a series of emails that gradually nurture new leads. Everything is developed from strategy through to implementation: copy, design, segmentation, planning, technical set-up and dispatch.
Email marketing is more than just a mailing list. We think in terms of flows, behavioural segmentation and conversion. What message are you sending to whom? When? And for what purpose? Our copywriters and designers ensure that your emails are spot on in terms of style, content and call to action. This way, every email becomes a logical part of your wider marketing strategy, rather than just another random message in someone’s inbox.
Also for loyalty campaigns Email is a powerful channel. We help you keep existing customers engaged, reactivate them and encourage them to return more often. Think of exclusive promotions, personalised offers, birthday emails, customer benefits, VIP communications, review flows or campaigns based on purchasing behaviour. Because Attracting new customers is important, but retain existing customers is at least as valuable.
Where necessary, we’ll link your emails to your CRM, CMS, online shop or marketing tools, and ensure a correct technical setup, including GDPR compliance. Segments, tags, forms, triggers and automations are cleverly configured so that your communications not only look great, but also work as intended from a technical perspective. Efficient, scalable and tailored to your business.
And We measure everything. Open rates, click-through rates, conversions, unsubscribes and interactions show what works and where we can optimise. This means that email isn’t just a ‘nice-to-have’, but a marketing channel that strengthens relationships, follows up on leads, engages customers and helps boost turnover. Straight into the inbox. It really is that simple.